Assignment 1
Design - Density of information
As you can see, the Ident provides information to the viewer and for a moment the viewer feels like they are watching what would be more similar to a programme rather than an Ident.
Below is an example of an Ident where little information is provided:
As you can see from the Ident above, little information is provided however the viewer pays more attention to the visuals on screen.
Design - space and time
Space
E4 target 14 - 36 year old people. The advert which is displayed by them has a purpose to attract the audience with a mixture of narrative and visuals. The shots are extremely wide to create a make shift world in screen, the shots include bright colors and vibrant light to draw the viewers attention to E4. On the other hand, BBC has a target audience of 22 - 55 year old people. As a result, their audience is mature and pay more attention to information over visuals. Less space is needed when shooting the Ident because space would go unnoticed.
Time
BBC's Ident is shorter than E4's. Even though E4 has the longer Ident, they will still complete the objective of attracting their target audience through the use of colorful/ vibrant visuals and comical narration. BBC's target audience will watch the Ident as a break from a programme or the enjoyment of simple visuals because they are older and evolution of technology is more fascinating to them.
Design - Screen Tempo
BBC one created a fast tempo Ident to correlate with the programmes that were going to be displayed after it. Including a fast tempo can create the effect of excitement, having a slow tempo Ident would relax the minds of the viewer instead of awakening it. An example of a porgramme that would not include a fast paced tempo within their Ident would be ITV's Downtown Abbey.
Below is an example of BBC using a fast paced tempo:
Design - interaction with viewers
The Eefer robot will interact with viewers on social media such as Facebook, Instagram or Twitter. You might wonder how the interact with viewers? They interact by the robot holding up a little box containing your comment. This is very important that E4 embed this robot within social media because it shows that they care about the views and opinions of their audience.
The new look, devised by 4Creative and agency ManvsMachine, will roll out of 31st October. This is important because they will be using the Eefer robot within the programme "The Big Band Theory". E4 will be embedding the Eefer robot within a programme that contains scientists, to promote science.
Design - information led
Some Idents contain very little information. This is counteracted by the fact that they are used purely to be displayed between adverts to inform of what is to come. The channel 5 Ident below displays a cube rolling around and includes a voice over explaining the next programme includes flashing images. The information is very little but very effective because the audience is intrigued to know the content of the next programme.
Design - entertainment led
Some Idents are used purely for entertainment purposes only. Idents incorporate the theme of entertainment within their Idents to be unique and gives the audience different visuals to look at. The more unique the visual is, the more likely the Ident will be remembered. An example of this would be ITV's Winter 2013 advert involving a Pug being washed:
Purpose - Identity
BBC one have created an Identity that they need to maintain. The famous Ident "the circle" has been familiar to BBC ones audiences for a vast period of time. The logo emulates the O in one. The color red has been the same and will still be used even if it separated from the new identity. BBC using an Ident that people can recognize is important because they are interacting with their audiences without the use of direct address. BBC have a new range of Idents that include bikes, kites, the moon, surfers, footballers and hippos. When creating these Idents, BBC want to act as a strong brand that is consistent and can be trusted.
Purpose - branding
The sound of a TV Ident can help an audience further recognize a TV channel. Sound can also serve as a signal that your favorite show is about to start. A successful campaign will run a series of Idents that continues a companies ethos and ideology. Branding will be the direct link to the recognition of the audience in choice of color, style and purpose.
The images above are Idents used for popular TV programmes. The one on the right is channel 4 and the one on the left is SKY sports. The left Ident, which is SKY, have incorporated an image that represents the channels most watched sport. When people think of SKY sports, football must be one element of content that they would include when thinking about the channel. SKY have used this to create an Ident that people will be able to recognize and relate to. The Ident on the right is relating to channel 4's most popular programme "The Simpsons". The color yellow is a symbol of the programme.
Purpose - marketing
Marketing can be a form of production. Another way in which Idents can be used is to promote programmes within the channel. Channel 4 created "The Simpsons Ident" which contained Homer, the main character, attempting to get his signature beer of an electrical wire. The Ident is extremely comical including slapstick comedy, it gives the audience some information on the genre of the programme as well. The audience could view the Ident and decide whether enjoyed the content or disliked. This is marketing for the programme because the programme is being advertised but at the same time the audiences attention is being diverted to the content of the Ident.
Below is an example of the Channel 4 "Simpsons Ident":
Purpose - packaging and re-packaging
Idents serve as an anchor of meaning that reflects their ethos. BBC recently changed their Idents to reflect their fourth and new ethos of celebrating cultural diversity. They responded to this change by repackaging their Idents away from circular branding to spaces in the UK that celebrate diversity. They changed their "Hippo" Ident to different cultures that connect with different people in the UK. The purpose behind this idea is to display visuals that people can relate to. The groups of people that they choose to create their Idents represent modern Britain for how it is.
Purpose - scheduling
An Ident plays an important role when it comes to keeping a channels schedule organised. There are multiple purposes that an Ident can be used for but one of them is to provide the audience with key information about the programmes aired on the channel. When creating an Ident to serve this purpose, the channel needs to think very carefully on what they include because the Ident contains the power to either entice the viewer or force them to switch to another channel. Stacking is a scheduling tool that places two of the same or similar shows on after another. An Ident can inform the audience of this to maintain the audience flow.
Below is an example of an Ident that is used to introduce the programme that will be aired shortly:
Purpose - segmentation within scheduling
Non commercial channels such as the BBC do not have the time between programmers to advertise unlike channels such as ITV and Channel 4. The Idents that BBC use are to simply provide information about the following programme, fill in time and provide a break for studio workers.
This is the amount of information provided within the Ident. Providing vast amounts of information does two things. The first is two inform the audience on up and coming shows, the second is too distract the viewer whilst the production team prepare for the next programme.
Below is an example below is an Ident that is rich in information:
As you can see, the Ident provides information to the viewer and for a moment the viewer feels like they are watching what would be more similar to a programme rather than an Ident.
Below is an example of an Ident where little information is provided:
As you can see from the Ident above, little information is provided however the viewer pays more attention to the visuals on screen.
Design - space and time
Space
E4 target 14 - 36 year old people. The advert which is displayed by them has a purpose to attract the audience with a mixture of narrative and visuals. The shots are extremely wide to create a make shift world in screen, the shots include bright colors and vibrant light to draw the viewers attention to E4. On the other hand, BBC has a target audience of 22 - 55 year old people. As a result, their audience is mature and pay more attention to information over visuals. Less space is needed when shooting the Ident because space would go unnoticed.
Time
BBC's Ident is shorter than E4's. Even though E4 has the longer Ident, they will still complete the objective of attracting their target audience through the use of colorful/ vibrant visuals and comical narration. BBC's target audience will watch the Ident as a break from a programme or the enjoyment of simple visuals because they are older and evolution of technology is more fascinating to them.
Design - Screen Tempo
BBC one created a fast tempo Ident to correlate with the programmes that were going to be displayed after it. Including a fast tempo can create the effect of excitement, having a slow tempo Ident would relax the minds of the viewer instead of awakening it. An example of a porgramme that would not include a fast paced tempo within their Ident would be ITV's Downtown Abbey.
Below is an example of BBC using a fast paced tempo:
Design - interaction with viewers
The Eefer robot will interact with viewers on social media such as Facebook, Instagram or Twitter. You might wonder how the interact with viewers? They interact by the robot holding up a little box containing your comment. This is very important that E4 embed this robot within social media because it shows that they care about the views and opinions of their audience.
The new look, devised by 4Creative and agency ManvsMachine, will roll out of 31st October. This is important because they will be using the Eefer robot within the programme "The Big Band Theory". E4 will be embedding the Eefer robot within a programme that contains scientists, to promote science.
Design - information led
Some Idents contain very little information. This is counteracted by the fact that they are used purely to be displayed between adverts to inform of what is to come. The channel 5 Ident below displays a cube rolling around and includes a voice over explaining the next programme includes flashing images. The information is very little but very effective because the audience is intrigued to know the content of the next programme.
Design - entertainment led
Some Idents are used purely for entertainment purposes only. Idents incorporate the theme of entertainment within their Idents to be unique and gives the audience different visuals to look at. The more unique the visual is, the more likely the Ident will be remembered. An example of this would be ITV's Winter 2013 advert involving a Pug being washed:
Purpose - Identity
BBC one have created an Identity that they need to maintain. The famous Ident "the circle" has been familiar to BBC ones audiences for a vast period of time. The logo emulates the O in one. The color red has been the same and will still be used even if it separated from the new identity. BBC using an Ident that people can recognize is important because they are interacting with their audiences without the use of direct address. BBC have a new range of Idents that include bikes, kites, the moon, surfers, footballers and hippos. When creating these Idents, BBC want to act as a strong brand that is consistent and can be trusted.
Purpose - branding
The sound of a TV Ident can help an audience further recognize a TV channel. Sound can also serve as a signal that your favorite show is about to start. A successful campaign will run a series of Idents that continues a companies ethos and ideology. Branding will be the direct link to the recognition of the audience in choice of color, style and purpose.
The images above are Idents used for popular TV programmes. The one on the right is channel 4 and the one on the left is SKY sports. The left Ident, which is SKY, have incorporated an image that represents the channels most watched sport. When people think of SKY sports, football must be one element of content that they would include when thinking about the channel. SKY have used this to create an Ident that people will be able to recognize and relate to. The Ident on the right is relating to channel 4's most popular programme "The Simpsons". The color yellow is a symbol of the programme.
Purpose - marketing
Marketing can be a form of production. Another way in which Idents can be used is to promote programmes within the channel. Channel 4 created "The Simpsons Ident" which contained Homer, the main character, attempting to get his signature beer of an electrical wire. The Ident is extremely comical including slapstick comedy, it gives the audience some information on the genre of the programme as well. The audience could view the Ident and decide whether enjoyed the content or disliked. This is marketing for the programme because the programme is being advertised but at the same time the audiences attention is being diverted to the content of the Ident.
Below is an example of the Channel 4 "Simpsons Ident":
Purpose - packaging and re-packaging
Idents serve as an anchor of meaning that reflects their ethos. BBC recently changed their Idents to reflect their fourth and new ethos of celebrating cultural diversity. They responded to this change by repackaging their Idents away from circular branding to spaces in the UK that celebrate diversity. They changed their "Hippo" Ident to different cultures that connect with different people in the UK. The purpose behind this idea is to display visuals that people can relate to. The groups of people that they choose to create their Idents represent modern Britain for how it is.
Purpose - scheduling
An Ident plays an important role when it comes to keeping a channels schedule organised. There are multiple purposes that an Ident can be used for but one of them is to provide the audience with key information about the programmes aired on the channel. When creating an Ident to serve this purpose, the channel needs to think very carefully on what they include because the Ident contains the power to either entice the viewer or force them to switch to another channel. Stacking is a scheduling tool that places two of the same or similar shows on after another. An Ident can inform the audience of this to maintain the audience flow.
Below is an example of an Ident that is used to introduce the programme that will be aired shortly:
Purpose - segmentation within scheduling
Non commercial channels such as the BBC do not have the time between programmers to advertise unlike channels such as ITV and Channel 4. The Idents that BBC use are to simply provide information about the following programme, fill in time and provide a break for studio workers.
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