unit 32

Opportunities - creation of corporate identity  A corporate identity or corporate image is the manner which an institution presents themselves to the TV viewers. The main objective is to maintain and build the idea of an identity within the channel and fit it in with the channel ethos. An Ident requires a corporate title, logo and supporting devices containing a set of guidelines which contain how the identity is applied and laid out. Stuart Hall's theory of reception is used quite a lot in the thought process behind an Ident. It is split up into negotiated, oppositional and preferred reading. Negotiated is when the the audience feels like an Ident conveys corporate identity but is not sure whether they do. Oppositional is when the audience thinks the Ident does not portray any corporate identity and preferred reading is when the audience can clearly see the corporate identity. Below is an example of an oppositional Ident as it does not show corporate identity: Below ...

Design - Density of information  This is the amount of information provided within the Ident. Providing vast amounts of information does two things. The first is two inform the audience on up and coming shows, the second is too distract the viewer whilst the production team prepare for the next programme.  Below is an example below is an Ident that is rich in information:  As you can see, the Ident provides information to the viewer and for a moment the viewer feels like they are watching what would be more similar to a programme rather than an Ident. Below is an example of an Ident where little information is provided: As you can see from the Ident above, little information is provided however the viewer pays more attention to the visuals on screen. Design - space and time  Space E4 target 14 - 36 year old people. The advert which is displayed by them has a purpose to attract the audience with a mixture of narrative and visual...